Google Adsense:

How does AdSense work?
Google allows website owners to place ads on their websites – the same ads that other website owners and marketers are paying for using the ‘Google Adwords’ system. When a visitor to a website clicks on an AdSense ad, the webmaster of that website receives between 40 and 60 percent of the money Google receives from the advertiser.

For uncompetitive keywords, such as ‘dog training’ for example, the amount the advertiser pays is small, at around 0.10c per click but in some highly competitive fields such as law or insurance, some companies pay HUGE amounts - up to $70 per click!!

So, if you have a website about ‘personal injury law’ and use AdSense, every time someone clicks on an ad, theoretically you could get paid up to $40!

Please note:
There are strict rules with AdSense and they ARE enforced! You MUST follow these rules, or you will be banned from the system. DO NOT try to cheat the AdSense system by clicking on your own ads; Google will always know.

What is Google Analytics?

Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don't be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.

AdWords advertisers can find all of these benefits from within their AdWords account - Google Analytics has been fully integrated with AdWords. All of your reports and settings are available from the Analytics tab.

To get started with Google Analytics, simply visit www.google.com/analytics or click the Analytics tab in your AdWords account. You'll be guided through a simple sign-up process, which will require the addition of a code snippet. Once that's done, you'll start gathering data immediately, on track for improved ROI!