ContentLink™s are contextually relevant keywords discovered in real time on a publisher’s web page that are automatically turned into a link to the most relevant and highest paying text ad from one of Kontera’s thousands of advertisers.
What ContentLink™ can do for you?
Kontera’s ContentLink™ In-Text Advertising solution lets you monetize your content in real-time, enabling an incremental increase in ad revenue by providing a new source of untapped ad inventory that does not compete with the other ad programs running on the site. ContentLink™ also creates a valuable user experience by serving relevant and informational ads that match the user’s interest and frame of mind.
The ContentLink™ advantage:
At the core of Kontera’s patent-pending technology are a set of proprietary algorithms that enable publishers to maximize their revenue and earn higher Click Through Rates. Statistical text analysis and clustering methodologies are used, combined with semantic analysis procedures that utilize a proprietary taxonomy of subjects, keywords, and unique relationships between them. Kontera’s platform, optimized and proven on thousands of web pages over the last seven years, facilitates the analysis of each web page in real-time. Keywords and topics are then extracted and ranked, and then instantly matching to the advertiser’s most relevant text ad. The greater relevancy between the content, keyword and text ad made possible by Kontera’s proven technology increase the publisher’s revenue.
ContentLink™ provides :
Increased Incremental Revenue – ContentLink™ maximizes your advertising revenue by running In-Text Advertising alongside your existing banner, text, or other ad units, thereby providing you with a new revenue stream from the content within your site.
Untapped Sources of Ad Inventory – Because In-Text Advertising creates a new type of advertising real estate from within the content of your own website, the revenue opportunities are nearly limitless.
High Click-Through Rates (CTR) – Kontera’s proprietary technology serves the most relevant In-Text keyword advertising, and therefore generates higher CTR’s than most other contextual advertising vehicles, translating into more revenue for you.
Instant Implementation – Kontera’s user-friendly solution will have you up-and-running in minutes. All you need to do is place Kontera’s JavaScript tag on your site pages.
Positive User Experiences - Not only is the ContentLink™ superior in its contextual relevance, the ad itself only appears when the user mouses-over the ContentLink™, and does not automatically invade the user’s experience. The user choose whether to interact with the ContentLink™ or to ignore it altogether. Further, it only contains either a relevant ad or an internal link to another relevant page within your site or network of sites. ContentLink™ provides users with relevant information when they are most interested and receptive to receive it.
Editorial Integrity – Since ContentLinks™ are added dynamically, in real-time, only after the text on the site has been loaded, you retain complete control over your web content. No text is compromised, and there is no interruption of the speed of page-loading. The ultimate integrity of your editorial content and your users’ experience is therefore maintained.
Please Visit : www.kontera.com
